Learning Objectives

Participants that complete this workshop will learn:

• Approach writing as a multi-stage process
• Implement the stages of writing (the pyramid approach)
• Proofread and edit more consistently
• Define the main point
• Plan and organize the communication in a clear and concise outline
• Tailor writing for different audiences (e.g., specialists vs. non-specialists)
• The importance of word choice in governmental and business writing
• Master the one-page memo
• Craft more compelling introductions and endings tailored to the purpose
• Organize paragraphs effectively around topic sentences
• Develop a visual approach to writing
• Navigate business and governmental genres (e.g., memo, white paper...)
• Put power in your conclusions
• Write letters to vendors and suppliers
• Develop request letters
• Apply quality control skills
• Create powerful persuasive letters
• Research the report to be written
• Sentence construction and flow
• Manage tone (e.g., formal vs. conversational) given the demands of writing task
• Creating a formal and conversational style

Case Studies