Learning Objectives

Participants that complete this workshop will learn:

• Capture their audience’s attention
• Engage them throughout the presentation
• Frame their big idea or recommendation
• Tell a compelling story that conveys your message
• Strike at the audience’s logic and emotion
• Use visuals that are the most persuasive, how and when to use them
• Utilize 5 keys to influence
• Implement the 3 levers of persuasive speech
• Leverage body language to enhance persuasion and influence
• Use vocal tone to enhance your point or draw others in
• Answer difficult questions
• How to frame and reframe ideas
• Fielding, avoiding, or artfully deflecting difficult topics or questions
• Responding to objections and winning people over
• Overcoming last minute objections and resistance to action
• Rhetorical devices that have stood the test of time
• Test your audience’s receptiveness before “closing”
• Use of stories, analogies, and metaphors that strike at the heart and at the mind
• How to close the presentation in a manner than increases the chances of hearing “Yes” and motivating desired action

Case Studies